Rabu, 10 Desember 2008
How To Take a Small Step Towards Your Goals and Achieve Your Dreams
Well, Quit dreaming. Just thinking about them and not taking any single step towards your dreams, your aspirations, and your desires is not going to bring them to you. That's just wishful thinking.
The moment you decide that you want something, and surge ahead to take the next step in that direction, then providence moves too, in your direction. And the object of your desire comes a step closer to you.
Rather than just dreaming, when you focus on what you want, and take the time to write it down, it becomes permanently imprinted in your subconscious. Our brain has a problem solving mechanism. You give it a problem, and it starts to find a solution all the time, even when you don't know about it. The power of the subconscious mind is limitless. The human mind has not been able to completely comprehend what our brain and our subconscious is fully capable of.
What is Goal Setting?
Goal Setting is a formal process of writing down what you wish for, what you desire, and what your truly want. Whether you want more money, or a better relationship, a new car or a better paying job, each of these is a goal. But just saying "I want more money" is not enough. The brain does not understand "more". You must tell it how much more, by explicitly describing it.
Imagine if you were to asked to find a red house in the city. Without the suburb, the zip code, the address or location, you could roam endlessly till the evening, and not be any closer to your destination. But if you are given sufficient details about the location, suburb or address, sooner or later you will find it.
The better you define the object of your desires, the better it will be for your subconscious mind to be able to find it. So the first step in achieving your goals is to define them clearly. Write them down, break them down into smaller chunks, and divide them into categories.
For example you may have financial goals or career goals. That's a category by itself. Similarly, you may want to organize your goals into these or similar categories.
Financial / Career
Social / Cultural
Family / Friends
Health / Physical
Personal Development / Educational
Spiritual
Once you have written down your goals in each category, group them into short term goals and long term goals. For example if you are earning $50,000 a year, and your goal might be to get to 500,000 a year later. Now I am not saying that it is impossible. Nothing is impossible! Unless you win the lottery, it will require a Herculean effort on your part to get to that figure in an year.
So chunking it down helps. Maybe, get to 80,000 in the next year,150,000 the year later, and get to 500,000 by the third, fourth or fifth year. Based on your goals, and how deeply and intensely you want those goals, work out your own blueprint to success.
Once you break it down to short term goals to attain in the next 6-12 months, you could lose 10 pounds, save $5,000 or plan for a vacation cross country. Take small steps, and get successful at doing the smalls steps. Nothing succeeds like success. As you attain small successes, you will get more confidence and more faith in your ability to attain your dream goals. Your motivation and inspiration will increase manifold, and you will be on a roll... going from peak to peak to reach your dreams.
Goal Setting Tips
1. Make sure your goals are SMART goals. Specific, Measurable, Attainable, Realistic and Time bound. This gives them power and clarity.
2. Take your 5 year goals, and split then into year by year goals. Then take your first year goal and split further into 6 months goals. Then work on the month by month increments. Work on how you will start updating your resume, or start saving $200 dollars each month, or find a book or video on Yoga or aerobic exercises.
You can even start jogging for 15-20 minutes a day, and then gradually increase it to about 30 to 45 minutes, and eventually take it to an hour of exercises. 6 months is not a very long period. You could have lost a few pounds by then, become a lot trimmer, and will have a new wardrobe of nicely fitting clothes that will give your personality an extra edge.
3. Use a Daily Checklist to remind yourself of the actions you need to take each day to achieving your goals. Don't skip a single day. Even if you can spare only 30 minutes towards your goals, doing so consistently will soon add up, and you will begin to notice the difference it is making in your life!
4. Do a periodic Review of your long and short term goals. See what is working, and feel free to make amends to reflect what you want to change, and what you have already achieved. Keep in mind that personal goal setting is an ever evolving exercise. Your goals evolve dynamically based on the changes in nature, your self and your environment. So keep reviewing them regularly to stay on course.
What are you waiting for? Go ahead, get started now. Write down your goals now. When you look back in a few months time, you will cherish this moment of decision. It will take you towards getting that house, the car, be mortgage free, or find the loving relationship you are looking for.
Selasa, 25 November 2008
Online Auto Insurance Quotes - The Guide to Getting The Best Deal
Now almost everyone is in on the act it is more difficult for consumers to use the convenience of online facilities as another key differentiating point. Rather, an online service is another avenue that needs to be assessed to ensure you get the most accurate quotation and therefore the most suitable cover.
Now Speed Has Entered The Equation
The trouble is, now everyone is providing online car insurance, companies are trying to stand out by other means. Now it is not enough to offer online facilities, it must be the fastest online insurance. We all seem to be so busy that the thought of shaving a few minutes off is actually a key point for many consumers.
But it is critical to realise, ‘fastest’ may not necessarily be ‘best’. If your car, and family, is involved in an accident or your car is stolen what benefit will those few saved minutes be if one of your most valuable possessions is under or incorrectly insured and you lose thousands?
Points to Consider When Choosing Online Insurance
If you find the provision of online cover the key differentiating point when purchasing insurance cover, then you need to ask yourself a few questions:
Probably before you click one more button you should know the reliability of your insurer. What is their financial standing? For example, 1 Cover has a AA rating with international agency Standard and Poors. This rating indicates a company’s ability to pay out on claims.
How in depth is the online questionnaire? You might think the fewer the questions the better, but not so. There are any number of factors that can influence the final premium and accurate information needs to be obtained. These variations can result in hundreds of dollars difference on your premium and lack of relevant information could result in your being under-insured.
What is their staff like to deal with? Do you receive respectful, efficient service when you need to make a claim? One of the best ways to check this is to pick up the phone and have a chat.
When looking for online auto insurance quotes, the guide to achieving the best deals rests in reliability, service and accurate information.
Kamis, 07 Agustus 2008
Affiliate marketing basics and major points
Visitors to your site are interested in lots of things that may or may not be related to your product. But when you know your customers well, it's simply a matter of affiliating yourself with sites that offer what they want. What you receive is just a small percentage of the sale, but it adds up, especially when you consider that all it costs you is a link on your web page. And usually, the more sales your affiliate makes from your "click thru" traffic, the bigger your percentage will be. There are at least half a dozen methods, but by far the most preferred method is Cookie Tracking. It's popular because it makes tracking affiliate-referred sales so convenient, without negatively impacting your site. This system writes a small text file, called a "cookie," to a user's browser when they click on an affiliate link. When you are the referring affiliate, the cookie holds your ID, so that at the merchant's order page, you get credit for referring the sale. One drawback is that many computer users disable cookies, although most choose not to, since their favorite sites require them. One bonus is that the merchant can save the information, so that even if a customer buys long after clicking through your site, you still get credit for the sale.
The key to success in affiliate marketing is being able to track referred customers. As an affiliate manager, you want a system that reliably tracks what you want, with minimal effort on your part, and without affecting the performance of your site or server. Over the last few years a variety of technologies and strategies have been developed in an attempt to improve accuracy, convenience, and flexibility.
There are at least half a dozen methods, but by far the most preferred method is Cookie Tracking. It's popular because it makes tracking affiliate-referred sales so convenient, without negatively impacting your site. This system writes a small text file, called a "cookie," to a user's browser when they click on an affiliate link. When you are the referring affiliate, the cookie holds your ID, so that at the merchant's order page, you get credit for referring the sale. One drawback is that many computer users disable cookies, although most choose not to, since their favorite sites require them. One bonus is that the merchant can save the information, so that even if a customer buys long after clicking through your site, you still get credit for the sale.
Affiliate marketing, at its best, is a win-win scenario. It's an easy way to offer your customers more of what they want, while you benefit, both in terms of building goodwill and making money.
Rabu, 06 Agustus 2008
How To Find The Best PPC Keyword Tools
For any online marketer finding the right keywords is akin to finding the Holy Grail. If you can find effective keywords and use them to run a pay per click (PPC) campaign you will make a lot of money. There are tons of keyword research tools available online. There are e-books, audios, videos, software, etc. The trick than becomes how to find the best PPC keyword tools. With so many choices online today where do you go? How do you choose which PPC keyword tools will give you the biggest bang for your buck?
One of the first places I would recommend looking is on Clickbank or Paydot. These are two digital products websites. They sell e-books, audios, videos and software on hundreds of different topics, many of which are internet marketing. If you do a search of the marketing products you will find a list of perhaps hundreds of different products. Once you have found the type of PPC keyword tool you are interested in Clickbank will give you information on sales, refund rates, etc.
What you want to find is a product that has consistently high sales with low refund rates. If many people are buying (and not returning) the product there is a high chance that it will work for you too.
Clickbank also has a very liberal return policy. If you purchase a PPC keyword tool and find that it isn't what you want you can always return it for a full refund Almost all products on Clickbank come with a 100% no questions asked guarantee though some do not. Make sure to check the return policy of whatever product you buy. If there is a 100% refund guarantee than Clickbank is very good about issuing a refund in a timely manner.
You can also go to forums dedicated to internet marketing, affiliate marketing, etc. There will be many knowledgeable people who participate regularly in these forums. Most internet marketers will be more than happy to help you out and answer your questions. Ask for some recommendations on PPC keyword tools. Try to check out several different programs. Since each person who developed a program will have had different experiences you can gain a lot from using more than one tool. You will get a much more diverse 'education' by picking the brains of more than one internet marketer.
So to sum up. There are hundreds of PPC keyword tools. Take a little time and do some research to find the right one for you and your needs and skill level. Don't make the same mistakes most new online marketers make: trying to skimp on spending money on their online eduction. If you are unwilling to spend the time and money necessary to learn how to do PPC campaigns as well as other methods of online advertising than you are never going to achieve the results you want. Spend some time and money now to have more time and money later.
Selasa, 05 Agustus 2008
Free SEO Reports - CRM is Offering Customers
Having to understand the aspects of search engine robots and websites rightfully optimized to be search friendly., Correct Search Engine Optimization Strategies will lead to successful websites and potentially more money in your pocket. Using good relevant content to what consumers are searching for, eliminating bad links as well as reducing flash and images will result in a search engine friendly website. The indexing can happen either by following a link or a submission request. Basically a crawler is capable of scanning the content of a site from the meta tags and navigation, to the copy content, and following any internal or external links available. Then this information is sent to a datacenter for further processing, and final indexing. As information changes, the bot will keep visiting the site for these changes on a given interval that is different from one site to the other.
Toronto, Ontario- CashRichMoney.com is offering customers free reports on any website through their email on the contact page of cashrichmoney. These reports are very costly and will indeed increase greater results in traffic flow. However, cashrichmoney will have this free offer until September 14.
Websites are rapidly increasing with flashy banners, images and the popular flash animations exposing unique design to the website. However, unsuspecting website designers motivated by the thought of incoming traffic do not realize the implications of using these specific tools on a website. Using source codes the smart way will increase chances with search engine robots in terms of indexing the website and having it on search engine result pages on a daily basis.
Such tools are content, content and contents! The more text minus flash/images = better result + more traffic. Search Engine Robots such as good bot have never been fond of web designers using a lot of images and Flash, it takes up useless space on the website and because of that Search Engine Robots do not index these specific animations; Instead they index content relevant to what people are searching for online (phrases and keywords). Using source codes the smart way will increase chances with search engine robots in terms of indexing the website and having it on search engine result pages on a daily basis. Using the formula mentioned above is a great strategy to use and will slowly but surely bring additional traffic and results
"CashRichMoney will be providing visitors of its www.cashrichmoney.com website with free reports to help analyze their own website, an in-depth report will be given when visitors e-mail CashRichMoney Operatives directly from the website." - Faraz Dayvandi CashRichMoney Manager of Operations
"With web designers achieving relevant content to what consumers are searching for, its going to produce top quality websites, the competition is going to get harder and harder and the internet will be at the peek of its lifespan" - CEO CashRichMoney
Senin, 04 Agustus 2008
What to do On-Line
In online communities, you are given an account to represent yourself and to befriend others by linking yourself with other accounts. People write posts and upload pictures to express themselves and communicate with others like the off-line community. You can go visit auction house websites such as ebay or go to an online store website such as amazon and shop in front of your desk. You can even book and plan a whole trip from an online website. Though it seems like the internet is convenient with methods to do everything on it, some people say it is hard for others who doesn't know the website address and ultimately, it would be useless since there are not that many ways to advertise online websites to others, but I say otherwise.
Like the off-line community, people from the online community send links for websites of online stores, websites, and companies that they really like and discuss about them. How their product or programs were really helpful and how the other was more convenient, kind of like those talks over coffee table of how they got a better deal on a certain product than the other guy and thus advertising for their company. There are banners of advertisement on major websites like the billboards on the major freeways we ride on. There are online marketing websites that does directory advertising, and optimize some search engines so that it is easier to search for a certain product or a website through a search engine.
There are many other ways to advertise a website; Brochures and TV/radio commercials with website addresses for people to go to, website addresses on the box of the product to find more information, website address on a movie poster, on a T-shirt, and some people even use spam emails to advertise online. There are countless ways to advertise your online store, both on and offline. Many different ways of advertising are being developed everyday by the people who realize the power of online marketing. As internet is growing into a parallel world, it is becoming more like our world in a sense that it is being used as another method of making money. It is being too commercialized. Though it is a unique medium, like the TV, where both entertainment and commercialization co-exist, we should take caution while utilizing this medium.
Minggu, 03 Agustus 2008
How to Flood Your Dealership with Customers
Your business is actually comprised of two businesses: the people business and the marketing business. You can be great with your people skills and handling of customers, but if you don't have the customers to be great with, it won't matter. Lead generation equals dollar creation. You live and die by the success or failure of your marketing efforts to create new customers and retain existing ones.
There are three simple things you can do immediately to make a dramatic impact on your customer flow and sales: Market, Message and Media
Step One - Define who your market is. If you were asked who your average customer is, do you really know? Do you know where they live, what they do for a living and what their hopes, dreams and fears are? Have you begun to break down every element of what makes up your best potential market of customers? Many dealerships open the doors every day and spend tons of money to drive customers through the door without ever giving extensive thought to who their market really is. Successful businesses don't try to do business with everybody. If you believe your market is everyone, you are wasting tons of money. You must match your message to your market. The more accurately you define your message while also narrowing your market and niche, the more success you have. You also greatly increase your return on investment.
Step Two - Define an effective message. Remember that you are not in the car business. You are in the emotions business. Your customers don't buy cars. What they are doing is seeking to emotionally solve their perceived problems. If you believe you are in the car business, you have just grouped yourself into a fishbowl with every car dealership and every sales person in the world. You can immediately differentiate yourself by creating an SDP (Specific Defining Proposition) built upon emotional pull.
In other words, what does your business do better, more of or more originally than any other business in the world? Begin to tell your story. Facts tell; stories sell. You may not have spent enough time figuring out what your story is that positions and sells you. If you don't believe you or your business is better or unique, I would argue that you are wrong, and you should do more work on figuring it out. If, after careful consideration, you still don't believe you are better or unique in any way, the good news is that it probably doesn't even matter. Since most people or businesses never tell their story, you will automatically differentiate yourself and stand out if you do. There are three legs that must be established to create a winning marketing approach to your business: Message, Market and Media. You have now created the second of three legs that builds your business - the message.
Make sure that all of your marketing messages contain the following: an emotional story, a specific and incredible offer, a strong sense of urgency with a specific call to action, multiple ways to respond and, if possible, a specific deadline that creates a real or perceived fear of loss for a lack of action by that date.
Step Three - Define your media strategy. Be forewarned, advertising agencies are usually nothing more than commissioned based media sales agents. The focus of the majority of advertising agents is to place the largest amount of money possible in media. This is a recipe for waste and lackluster results. Although there are technically no bad media selections, you must define which medium is best for your market and message. If you can't dominate a medium, can you dominate the way you use the medium (for example, infomercial versus regular TV)?
A huge mistake would be to believe that the medium itself is what gets you the results. A good example of this is a dealership that chooses a particular medium, such as radio or TV, as their favorite and then places tons of ads that are strictly brand-based messages. For dealerships, branding should always be of secondary importance to the actual direct response offer. The best way for a dealership to build a brand is to sell a bunch of vehicles. Unless you are Budweiser, Coca-Cola or some other huge brand with tons of money, spending money on brand-based advertising is like pouring money down the drain. You are in the business of creating customers and profit, not in the ego-inflation business.
When you get very clear about your strategy and tactics and use emotional direct-response marketing to achieve your goals, you will have flipped on the switch to a continual flow of customers and sales.
Sabtu, 02 Agustus 2008
Leadership Tips -- How Am I Doing?
How do you get feedback? If you have a boss, chances are you get periodic performance reviews. They're focused on the numbers, as they should be, and might include your boss's perception of your people skills, client skills, teamwork, etc.
If you're the top dog, you may have a board of directors who again will be focused on the numbers. Hopefully you also talk to clients and partners, and other advisors to get some sense of how to improve your performance.
But What About My Leadership Skills?
If you're in charge of more than a handful of people, it's hard to know how they perceive you. (But you do want to know, don't you?)
Quite a few years ago I was for the first time leading a large organization (more than 100 people). The company was very large, meaning I was in middle management. Things were going reasonably well, projects were getting done, and I thought I was doing a pretty good job.
The company that year got excited about a new practice called upward feedback, so they instituted a formal program for all management above a certain level. We would all collect upward feedback from our people, share it with our own bosses, and it would be part of our appraisals. OK, I'm pretty confident. Bring it on.
The feedback took me down like a punch in the gut. I had some good points, but I got some awfully low scores in areas that basically labeled me as intimidating and unapproachable. Now I have my faults, but these would not have made the list on my own self appraisal.
The score is the score, but I didn't understand. There were some verbatims that came with the numbers, but they were way too general. I needed more information. No way was this going to continue.
Look Out, I'm Wired
Fortunately, I went about this the right way. I brought together a couple of skip level small groups, and I opened up to them. I showed them the data (i.e. the feedback scores), and the limited verbatim feedback. I made it clear that they were in the safest environment possible; they could tell me I was worse than Attila the Hun and I would thank them and never hold it against them.
They were great people, and they responded to my plea for help. While there were several ideas they gave me to improve my approachability, the number one issue they cited was my office!
Now I had a great office. The building had glass bubble towers, and my office was in a bubble. All glass, floor to ceiling, great view. I had a great desk too. It was big, old and solid. When we had to knock on wood in my office, we had real wood for knocking.
We held lots of informal meetings in my office, and it seems that was where the problem started. People would pull up chairs, to my big, old, solid, imposing desk. And I would be sitting behind that big old desk in a big, comfortable leather chair. I wasn't trying to be intimidating, just comfortable.
It wasn't the only change I made, but I quickly rearranged that office. No, I didn't get rid of the desk. After all, it was a beauty. What I did was push it up against a wall. Now when I sat at the desk, I faced the wall. When someone came into the office, I had to turn away from the big desk and face people in an open area. I also worked on smiling more.
Did It Work?
Yes, and my later upward feedback results proved it. But the company soon moved past "upward feedback". Today they and many other companies have a 360 feedback program involving bosses, subordinates, clients and partners. They don't focus much on the subordinate part.
As a leader, you need upward feedback. You need it for yourself, so you can continually improve your leadership effectiveness. You need it so you know how people are responding to the ideas, direction and support you provide them.
Ask for it formally, at regular intervals. Six months is good, but even if it's only once a year, do it. Share the results with your people, so they know they were heard. Act on it when you can, and when you decide not to take action on their input, tell them what you've decided and why.
Confident leaders go out of their way to seek critical feedback. Be a confident leader.
Jumat, 01 Agustus 2008
7 Tips to Dealing with a Toxic Boss
You should know that it is not a good thing for a boss to act in such a way, but there are some who just can't help themselves. They think that since they are the boss they can treat a subordinate any way they want.
Since most people are afraid of their boss because they have the ability to fire them, most employees will put up with this situation rather than say anything. However, this may not be the best way to act either.
Dealing with a toxic boss is in no way easy. While sometimes you may be able to grin and bear it, at other times you may want to shout.
If you have found yourself in a situation with a toxic boss, here are 7 tips to deal with the situation:
1.Be brave -- many people are afraid to confront a toxic boss and this is probably the best thing you can do. However, it takes courage to confront someone who has power. The first thing to do is to ask for a meeting with the boss when you know they will be in the office and free of interruptions.
2.Write down issues that you have seen - think about the issues that are upsetting and make a list. Take the list to your boss in a diplomatic way. That is, don't accuse them of being any certain way, but tell them what you have seen and how it seems to effect you and the team.
3.Be worthy of respect and ask for it - when you are talking with your boss, let them know you are worthy of their respect and request that they give you the respect you deserve. Tell them the type of behavior you expect from others.
4. Document problems - besides your list in #2, keep a list of problems you see that are reoccurring. At some point you may need to go to a higher authority and if so, you have a documented list (dates, what happened) to take with you.
5.Stay Calm - don't let the boss see you become emotional about the situation and don't show anger at the boss. These two behaviors can loose respect and change the situation for you on the job.
6.Report the behavior - if all else fails and the behavior continues, don't be afraid to report it. Most companies have a way to report a grievance and you should know this policy and act on it if you need to do so.
7.Know when to leave - as Kenny Rogers once said, "You've got to know when to hold them...when to fold them... and when to walk away." Sometimes leaving a situation is the best thing you can do for yourself and it is better than staying within the toxic situation.
Rabu, 30 Juli 2008
Sell a Business Successfully!
Maybe you have worked so hard, but your business is only marginally successful and you just want to get out. Or you went into the business with a quick, short-term goal intending to sell your business at the first good offer. Whatever the reason you want to sell a business it is a big decision in your life. Once you sell a business, it is gone - no longer there. Once you sign those transfer of ownership papers there is no going back. Make sure you are making the right decision when you sell a business. Price your business at its market value. Remember all the years of effort you have poured into it - when you sell a business it is the single opportunity you have to get the price right. You deserve the rewards for the years of hard work and sacrifice; and to move on into the
future worry free.
Everything will be a lot easier if you hire a commercial broker to help you through what it takes to sell a business successfully. The following are some things you should research before you decide to sell a business:
- Where to start? When is the best time to sell your business? Is it seasonal and may attract more buyers during the busiest time? What do you need to know about the legalities and pitfalls of selling a business? How do you choose the professionals you need to advise and help you sell your business? - How do you set a Price? How do you know what your business is worth in the marketplace? What can you do to maximize the value of the business before you sell? Is everything in order - the books, the property, future profit and loss projections? Seek professional advice before you sell a business. - Where are the Buyers? What does a commercial broker do to help you sell a business? How do you want your business marketed? How do you create a memorandum of sale? - How to Structure the Sale? What are your options? What are the tax implications of each one? - Now it is Sold? What happens now you have accepted an offer? What are the steps? What is the process for a letter of offer, due diligence and handover?
Your decision is made to sell your business, your research is done, and now you need to find someone to guide you through the process. Do not make spur of the moment decisions. Be careful who you choose when you sell a business. You need confidence in the company or individual broker you choose to guide you through the sale.
Selasa, 29 Juli 2008
5 Tips To See Your Website In Top Position
There are following 5 tips which can help you to get your website ranked on the top position:-
Domain Name: Registration of a domain name is the first step one takes towards having a website. When you start thinking of having a website for your business, you must understand the importance of SEO from that stage only. Many people take domain names related to their corporate identity and others prefer to have shorter domain names. Search Engine give a lot of importance to domain names, hence you should include the main keyword in your domain name. For example, if you sell flowers in india and your company name is ABC florist private limited, I suggest you to take a domain like abcflowersindia.com. Or abcfloristindia.com. You can go for other TLDs as well if .com is not available.
Make your website Content Rich: While designing your website, most people focus more on graphics and animation and lesser on content. You can hire a content writer or if you can do it at your own, make your website content rich. As search engines are content hungry and also more content mean more number of keywords. Try to use text instead of images where ever possible and also use ALT tags for your images and give considerable importance to naming of your webpages, images and folders. You should name them including your keywords. For example, if there is a image of Tulip, instead giving it a name like a1.jpg, name it tulip.jpg, similarly your webpages names should include the keywords instead abc.html or a1.html etc.
Also organize your website into different pages avoid stuffing all the keywords and phrases into one page. Also attempt to avoid the use of tables, flash, frames & java script & commented text in your webpage.
Meta Tags: Meta tags are also an important section of your web pages, they describe what the web page is all about. Be very careful while defining them. Leaving them empty or keyword stuffing both is harmful for your webpages. Following are most important meta tags -
Title Tag : Instead of having a title like welcome to ABC Florist Pvt. Ltd., you should have title like Send Flowers to India, New Delhi, Mumbai, Banglore. Try to include your main keywords within your title tag. Description: Description tag is the text which is displayed under the title on result page. Write here a nice description of your webpage, so that a user can have an idea about your website while searching it in the search engines.
Keywords: keyword Meta tag is very important but be very careful while defining them. Keywords should be relevant to the webpage and there should not keyword stuffing in the webpage.
Create a site map: It improves the efficiency of the web pages by searching its content easily. It provides relevant result by getting their index quickly. It helps in navigation of all pages includes in the website. With the help of site map search bots can easily crawl link pages. Also generate a google and yahoo site maps and submit them.
Increase your Links: Link popularity is measured by both the quantity and quality of sites that link to your website. The ranking of your website is based on the quality of links. Once your site is complete and running, Focus on getting links from other websites. You can easily generated links using the following :- a) Directory submission: It Increases in the link popularity. It is fast and affordable way to get one-way links. b) Article submission is a powerful method to gaining quality one way incoming links to your website. c) Blogging �" is also good way to popularize your website and getting back links. d) Social book marking: It is a method to store, manage, search, and organize bookmarks of web page on the internet with the help of metadata. e) Reciprocal link building: Exchange links with the theme based website. It help you increasing your PR and back links.Make sure that the site you are exchanging has good ranking area & major search engines.
Senin, 28 Juli 2008
Why Are Customer Testimonials So Effective?
In fact, most testimonials do create a favorable impression -- that's why we use them! The question is: why are they so effective? A recent article in Scientific American gives us an answer.
"How Anecdotal Evidence Can Undermine Scientific Results" explains why clients sometimes reject the "facts" you might mention during the course of a consultation and instead adhere to unscientific, subjective stories they have heard or experienced, such as customer testimonials. According to the authors, this tendency to reject factual evidence in favor of personal anecdotes has its roots in our primitive survival instincts:
"We have evolved brains that pay attention to anecdotes because false positives (believing there is a connection between A and B when there is not) are usually harmless, whereas false negatives (believing there is no connection between A and B when there is) may take you out of the gene pool. Our brains are belief engines that employ association learning to seek and find patterns. Superstition and belief in magic are millions of years old, whereas science, with its methods of controlling for intervening variables to circumvent false positives, is only a few hundred years old."
In other words, this behavior reflects a primitive survival instinct. That's not likely to change anytime soon.
There are several lessons here. If you are a consultant or coach trying to help a client "get real" about their business or personal circumstances, don't take it personally if the client rejects your factual "evidence." When they balk at letting go of attitudes or beliefs based on personal experiences or stories, they are just being insanely normal!
Second, you can alert your client to this very human behavior. Explain that your information might seem to contradict what the client has come to believe anecdotally. Having this explanation upfront might at least open up the client to considering information that contradicts what the client already "knows" to be true.
The third lesson actually uses this primitive instinct in a positive way.
There's a reason why so many effective marketing programs rely on testimonials to "make a case" for a product or service: they engage our basic human instincts. We tend to pay attention and give high value to stories from other humans. That's just the way most of us are wired.
Even though our rational, logical selves tells us that four or five positive testimonials from satisfied customers are not scientific proof that the service is good for us -- perhaps there are, unknown to us, two hundred dissatisfied customers! -- our primitive emotional side tends to place greater weight on the positive, anecdotal evidence we read in an ad or on a web site.
Although this Scientific American story seems to contradict other studies about the way humans process information -- for example, high-risk, high-involvement decisions often drive consumers to seek factual information before they make a purchase -- it explains a human characteristic that most of us have experienced as coaches and consultants (at least, anecdotally speaking!).
Bottom line: you can use this lesson to help clients come to terms with facts they might otherwise be reluctant to accept. As for all those testimonials on your web site or blog saying what a great business you have -- keep them! Now you know the real reason they are so effective.
Sabtu, 26 Juli 2008
SEO Tactics :Gaining More Traffic Through Internet Marketing
Even as you have the most gorgeous-looking website and the most useful product the world needs to get on living, you still need to become visible. The thing is, if people do not know your website existed, they cannot buy from you. In the wide, wide world of the Web, it is not that easy to achieve traffic as before.
Presently, with millions of websites competing for attention to the users, you need an internet marketing SEO tactic to boost your visibility. Only by consistent and dedicated internet marketing SEO will you attain the traffic that will draw crowds of users into your site.
By knowing some of the popular internet marketing SEO tactics, you can boost your site and gain interesting prospects for your business.
Start considering these internet marketing SEO strategies:
1. Link popularity through search engines - submit you website to major search engines. Once you optimize your pages and are able to rank within the top 10 or 20 sites using a particular keyword, you will get steady targeted traffic, guaranteed.
2. Doing pay-per-click search engines- major SEs offers the chance for you pay for your ranking. If you do not want to be bothered with optimization, pay-per-click is a popular option.
3. Taking advantage of link exchanges - this internet marketing SEO tactic is done by searching for other high-ranking sites related to your site or within your market and request a trade of links.
4. Doing joint ventures with collaborates - partner with other editors or webmasters related to your market and strike an agreement to help promote each other's businesses.
5. Start referral marketing - if you already have customers who came back more than once, encourage them to refer you to other internet users that they know. Introduce an incentive for them like providing discounts or offering a free quality gift. This way, your customers will be attracted to participate in this internet marketing SEO strategy.
6. Start building your own opt-in newsletter - having your own newsletter gets you points for credibility. It will also help you stay in touch with your customers. You can introduce an ad corner and market your own products or services to subscribers. You can also earn extra income from advertising sales.
7. Look up Ezine advertising - for just a few dollars, you can reach thousands of targeted prospects.
8. Doing article submissions - you can write articles depending on your specific area of interest and then submit them editors and webmasters in your market. You can also submit them to free article submission sites for others to reprint them.
There are many other things you can do and liven up your site's traffic. You can network by joining forums or participating in message boards, are listed in major indexes and web site directories, create a free eBook and give it away to visitors and webmasters.
Just remember to be consistent about it. There are many internet marketing SEO strategies. You just have to discover them and start boosting your visibility.
You can always continue revamping your websites in order for them to look as perfect as you want them to be. You can also continue on experimenting and creating the best product the whole of Web World has ever seen. Of course, these will surely draw rave reviews for your site. Have you ever heard of internet marketing SEO, though? Do you think you need to do more of this?